The reference behind the pricing page: what each onboarding bundle covers, line by line, the premium modules and what each one adds, what is metered rather than bundled, and what every licence carries whichever tier you hold.
← Back to pricing and the estimatorEach bundle is a fixed price against a named list of work — so you know what is covered before you commit, and there is no hourly meter running. The quantities are published rather than left vague, so nobody is guessing what “data migration” meant after the work has started. If your build needs more than a bundle covers, it is a fixed-price change agreed before the work starts — never a surprise at the end.
| Included in the bundle | Launch£1,750 | Establish£4,200 | Expand£8,750 | Customquoted |
|---|---|---|---|---|
| Discovery and specificationUnderstanding how you work before anything is configured | ✓ | ✓ | ✓ | ✓ |
| CRM and pipeline configurationYour stages, your fields, your process | ✓ | ✓ | ✓ | within the build |
| Schema — tables, fields and viewsThe data structure your business actually uses | ✓ | ✓ | ✓ | within the build |
| Users, roles and permissionsWho sees what | ✓ | ✓ | ✓ | within the build |
| Data migrationBringing across what you already hold | ✓ | ✓ | ✓ | ✓ |
| Website transferMoving your existing site onto the platform | ✓ | ✓ | ✓ | ✓ |
| Customer portal setupThe branded login onto the records and views built during onboarding | ✓ | ✓ | ✓ | ✓ |
| Dashboards and reportingThe numbers you look at every week | ✓ | ✓ | ✓ | ✓ |
| AI setup, routing and brand voiceConfigured to your business, not left on defaults | ✓ | ✓ | ✓ | ✓ |
| TrainingYour team, on your own configured system | ✓ | ✓ | ✓ | ✓ |
| Workflow automation and integrationsConnecting the things that need to talk to each other | — | ✓ | ✓ | within the build |
| Solution architectureDesigning the shape of a bespoke system | — | — | — | ✓ |
| Bespoke application buildBuilding what does not exist yet | — | — | — | ✓ |
| Testing and UATA formal acceptance process | — | — | — | ✓ |
| How much of eachAgreed with your partner at discovery and written into your quote | Figures below are ceilings, not targets — most builds use less | |||
| User accounts set upConfigured for you during onboarding — users are unlimited on every licence | 20 | 50 | 150 | as specified |
| Roles configuredWho can see and do what | 4 | 6 | 10 | as specified |
| Records migratedContacts, companies, deals, historical activity | up to 2,000 | up to 10,000 | up to 25,000 | up to 100,000 |
| Source systemsHow many places we bring data across from | 1 | 2 | 3 | up to 5 |
| Tables configuredThe structures your business works in | 5 | 10 | 25 | as specified |
| Dashboards and reportsBuilt and set up for you | 3 | 6 | 12 | 20 |
| Website pages transferredMoved onto the platform | 5 | 10 | 20 | 50 |
| IntegrationsConnections to systems you keep | none included | 1 standard | 3 standard | as specified |
| AutomationsWorkflows built for you | pack-driven only | 4 | 8 | as specified |
| Training sessionsLive, around 90 minutes each | 2 | 4 | 6 | 8 |
The bundles differ in depth, not only in what is ticked — which is what the figures above are for. The bundle follows what has to be migrated: how many records, and how many systems they come from. Everything else above — pages, users, roles, dashboards — is what that bundle covers rather than what picks it, and going past any of them is a fixed-price addition agreed before the work starts. Your partner recommends one after discovery, and it is not tied to the licence you choose: any bundle can go with any licence.
The smallest bundle includes no integrations, and we would rather say that here than have it emerge later. If you need something connected on day one, that is the next bundle up or a fixed-price addition — either way it is priced before anyone starts.
Users are unlimited on every licence. The user and role figures above are how many accounts and roles we configure during onboarding — you add the rest yourself, and there is no per-seat charge at any tier. Record counts and your managed data allocation are different things. The record ceiling above is a delivery bound; managed data is a licence entitlement. Records are small and attachments are not, so discovery checks the two together. The customer portal is the login. What your customers can see through it — which records, which views, what they are allowed to do — comes out of the schema, views and permissions work already in the bundle, rather than being a second build on top of it. The three build rows are what makes a build Custom: designing and building something that does not exist in the platform yet, with a formal acceptance process around it. All prices ex-VAT and provisional ahead of launch.
The licence and the onboarding above are the whole cost picture for most businesses. What follows is the detail behind them — open whichever you need, and skip the rest.
A handful of specialist modules carry an annual fee on top of the licence. Everything else is core and already included. Growth includes any three of them, and Business includes all five — so this list is what a Starter client adds individually, and what a Growth client chooses from.
Modules are billed annually alongside the licence. A module added mid-term runs to your renewal date, so everything falls on one anniversary.
| Module | What it adds | Per year |
|---|---|---|
| AI Studio — Standard | Smart compose, summarising, AI search and suggestions, on efficient models. Usage visible by person and by module. | £300 |
| AI Studio — Advanced | Every model including premium reasoning, full routing control, brand voice training, predictions and per-user caps. | £600 |
| Web builder | Design and publish websites driven directly by your platform data. | £200 |
| Customer portal | A branded self-service portal for your own clients — tickets, documents and updates. | £200 |
| E-commerce | Catalogue, orders, stock and the customer side of buying. | £400 |
| Advanced analytics | Cross-module reporting, custom dashboards and data visualisation. | £300 |
| Mobile app builderComing | Build your own mobile app by dragging and dropping, driven by your platform data — no development project, no agency. | Not yet priced |
| Meeting notes and transcriptionComing | Recording, transcription and searchable notes against the right record. | Not yet priced |
| Document and storage platformPhased | Folders, versioning, previews and permissions over your files, with capacity priced by the gigabyte. | Capability free, capacity by GB |
Two fixed-price implementation packs, sold alongside any licence and any onboarding bundle. Neither is required — the AI Studio modules above work out of the box, and most clients start there. The packs are for when you want someone to configure it properly around how your business actually works.
| Pack | What it is | One-off |
|---|---|---|
| AI acceleration | A focused piece of configuration work — getting AI set up and useful across your core processes, with your team shown how to use it. | £900 |
| AI deep | The larger version, for a business putting AI at the centre of how it runs rather than alongside it. | £2,000 |
You buy the outcome, not the hours. A pack is a fixed price against agreed scope, settled at discovery and written into the quote, so there is no meter running and no surprise at the end. The depth is what differs between the two, rather than one being a lesser version of the other. Packs are bought once rather than annually, and can be bought later — a business that starts with the platform and adds AI configuration a year in pays the same price.
It is the most easily misunderstood question on this page, so here is the whole answer. Two of the three are cheaper than people expect.
A bookings system, an approvals flow, a job tracker — whatever your business runs on, built with the Application builder, which is core. Every licence already has it. Nothing to buy, nothing to unlock.
A drag-and-drop mobile app builder, arriving as a premium module — build it yourself against your own platform data, with no development project behind it. In build now.
Something the builder cannot produce, designed from scratch and submitted to the app stores under your own developer account. That stays bespoke work, quoted per project.
Module fees are added to your annual licence renewal and managed by your partner. Metered usage is separate from all of this — AI, messaging and transcription are billed on what you actually consume, at a single published rate, whichever AI Studio tier you hold. All prices ex-VAT and provisional ahead of launch.
AI, messaging and transcription are billed on consumption rather than bundled into the licence. There is no allowance to run out of and no per-seat charge — a person who uses AI twice a week costs you a fraction of someone who uses it fifty times a day, which is the opposite of how a per-seat subscription works.
Everything the platform does with AI — drafting, summarising, searching, predicting, generating pages. Charged on what the work actually consumes.
Email, SMS and WhatsApp going out through the platform. Messages inside Omniom cost nothing — if no network charges us, there is no meter.
Recording and transcribing meetings, with the notes written back against the right record. Coming, and not yet priced.
Your partner earns commission on what you buy, but they do not price your usage and cannot mark it up — the rate is published and platform-wide. AI cost is impossible for a buyer to sanity-check, which is exactly why it should not be something each supplier sets for themselves.
Usage broken down by person and by module, so it is a management report rather than a mystery line on an invoice.
Caps for the whole business, and per person or per role, with alerts before anything is reached rather than after.
Zero-cost activity is still logged with its volume, so you never have to wonder whether something was missed or genuinely free.
What this replaces is worth naming. Staff buying AI subscriptions on personal cards and expensing them is a real cost with none of the visibility, and business data ends up somewhere nobody is tracking. One caveat we would rather state than have you discover: this is AI inside your own systems, working on your own data — it is not a replacement for a general-purpose assistant, and some of your team may want both. Rates are published in full before you commit, and current rates are always on your instance. Managed data is separate again — held, backed up, indexed and available to search and AI — and sold in blocks if you outgrow your allocation. All prices ex-VAT and provisional ahead of launch.
No module unlocking and no per-user fees. Every licence gives you the complete Omniom core from day one — the same core on Starter as on Custom. The tiers differ by how much data they hold and the environment they run in, never by which features you are allowed to use.
Where the line falls between included, a module fee and delivery work is set out on the pricing page, under What is in the licence and what is work.